CodeTwo Email Signatures for Office 365

Use email signatures for marketing and track the results

Email signatures can be used not just to inform a recipient about the sender’s contact details, but also to communicate information important from the business promotion perspective. This means that email signatures can serve as a powerful, easy to use and cost-effective medium of marketing communication with both prospects and existing customers.  

If, for some reason, you have never considered email signatures as a marketing instrument, use the calculator below to calculate the marketing opportunities your company misses every year. Ignoring this marketing medium seems to be unreasonable once you realize how many options it offers for your business promotion.

CodeTwo Email Signatures for Office 365 allows your company to better exploit email signatures’ potential by running automated email signature marketing campaigns. Thanks to the built-in signature template editor, it is easy to add promotional banners, company logos or other marketing graphics and texts. This way your email signatures attract the attention of potential and current customers and help you increase brand awareness as well as easily spread marketing information. Read on Microsoft Customer Stories how CodeTwo Email Signatures for Office 365 managed to do just that and more for Dyer & Butler. The program also provides you with all the necessary tools to create and run targeted marketing campaigns. Simply design various signature templates for all your marketing audiences and create rules in the program that automatically add appropriate email signatures to selected recipients. Or take advantage of client-side signature mode and let your users choose appropriate template every time they compose an email in Outlook.

Thanks to access rights to the Manage Signatures App, the Marketing Team can take full control over email signatures in the company. Once the admin assigns those permissions, chosen teams or users can freely design email signatures and schedule marketing campaigns. There is no need to contact IT to make any changes in the design.

Tag links and track marketing campaign results

As all graphics can be clickable (meaning they can link to web sources), it gives you a great possibility to track your email marketing campaigns to gather web analytics data on how they perform:

CodeTwo Email Signatures for Office 365 features an option to automatically add tracking parameters to your links. The program can tag URLs with the parameters used by the most popular web analytics tools like Google Analytics, Woopra, or Matomo (Piwik). By tagging your URLs, you know exactly how much of your web traffic comes from emails. Furthermore, you can monitor the performance of your banners. The statistical data can also help your Marketing Department analyze marketing campaigns and better plan future movements.

• Launch CodeTwo Email Signatures for Office 365
• Learn more on how to tag links in CodeTwo Email Signatures for Office 365
• Find out how easy it is to track your email signature marketing campaigns
• Find out why you should choose our software