Features
World's #1 Microsoft 365 email signature management software
CodeTwo
Email Signatures 365
Use email signatures for marketing and track the results
Email signatures can be used not just to inform a recipient about the sender’s contact details, but also to communicate information important from the business promotion perspective. This means that email signatures can serve as a powerful, easy to use and cost-effective medium of marketing communication with both prospects and existing customers.
If, for some reason, you have never considered email signatures as a marketing instrument, use the calculator below to calculate the marketing opportunities your company misses every year. Ignoring this marketing medium seems to be unreasonable once you realize how many options it offers for your business promotion.
Calculate your marketing opportunities
Each week a single user sends over 200 emails. This number grows up to 10,000 emails per year. On average, each email message will be opened 2 times. These numbers prove emails to be a great promotion channel.
Use this calculator to find out how many marketing opportunities you lose without standardized and branded email signatures in place.
Number of employees in your company:
Missed marketing opportunities (yearly):
8,760
Each year your 100-employee organization sends 1,095,000 emails, which are opened 2,190,000 times. This gives you a great chance to increase your brand awareness and boost your marketing campaigns. Assuming that an average click rate is 0.4%, it gives 8,760 conversion chances to press into service.
CodeTwo Email Signatures 365 has been recognized as one of the Top 50 Marketing & Digital Advertising Software Products in 2025 and won the 2024 MarTech Breakthrough Award for innovation and excellence in email marketing. So if you’re looking for the best email signature software to automate email signature marketing campaigns, look no further.
With CodeTwo, you can easily create and manage targeted marketing campaigns. Start by designing a range of marketing signature templates for different audiences, then set up rules to automatically apply the right signatures to selected recipients. Or take advantage of the Outlook (client-side) signature mode and let your users choose an appropriate template every time they type an email in Outlook. Our app makes it easy to add promotional banners, company logos and other marketing elements to emails, boosting brand awareness and delivering key marketing information. You can also track your email campaign results and add built-in customer satisfaction surveys.
You can give non-admin users access to manage signature rules, allowing your Marketing Team to take full control of email signatures and marketing campaigns in the company. There is no need to contact IT to make any changes in the design.
Tag links and track marketing campaign results
As all graphics can be clickable (meaning they can link to web sources), it gives you a great possibility to track your email marketing campaigns to gather web analytics data on how they perform:
CodeTwo Email Signatures 365 features an option to automatically add tracking parameters to your links. The program can tag URLs with the parameters used by the most popular web analytics tools like Google Analytics, Woopra, or Matomo (Piwik). By tagging your URLs, you know exactly how much of your web traffic comes from emails. Furthermore, you can monitor the performance of your banners. The statistical data can also help your Marketing Department analyze marketing campaigns and better plan future movements.
