Integration with Matomo (formerly Piwik)

This section describes how to integrate CodeTwo Exchange Rules with Matomo. The integration of those two tools lets you measure the effectiveness of your email marketing campaigns and analyze how much traffic you get from them (Fig. 1.):

Tracking email signature campaigns with Matomo
Fig. 1. Tracking email signature campaigns with Matomo.

URL tags available in Matomo

Web analytics tools enable tracking links thanks to URL tagging. Matomo supports five url tags that you can add to any hyperlink to gather detailed data on your web traffic. You can see the list of available parameters below:

  • pk_campaign (required) – This tag determines the name of the campaign, for example, Winter_Sale. This is the only required utm tag.
  • pk_kwd (optional) - Used mostly to note the keywords for a paid ad. Example: snowboard+sale.
  • pk_medium (optional) - This tag usually holds information on the general source of the traffic, like email, blog, or a forum. This parameter is optional and requires installing an additional plugin in Matomo.
  • pk_source (optional) – Used to determine the source of traffic and is more detailed than the medium tag. Examples for the source field include: email signature, footer, specific blog or thread on a forum. This parameter is optional and requires installing an additional plugin in Matomo.
  • pk_content (optional) - Used for A/B testing of ads. You can use the pk_content tag to learn precisely which element was clicked to reach your website. Sample values for this tag: side_banner, text_link, or logo_link. This parameter is optional and requires installing an additional plugin in Matomo.

To learn more about tracking campaigns with these parameters, please refer to Matomo’s documentation.

CodeTwo Exchange Rules lets you easily insert all or chosen url tags to links in your email signatures.

How to tag links in email signatures with tracking parameters

CodeTwo Exchange Rules simplifies the use of email tracking parameters. Instead of inserting all the tags manually every time you want to configure your links, you can use a dedicated option in the email signature editor.

  1. Go to the Actions tab and click Edit to access the HTML signature editor (Fig. 2.).

Exchange Rules accessing HTML editor
Fig. 2. Accessing the HTML signature editor.

  1. To insert a tagged link, select the phrase or image that you wish to link and click the Insert hyperlink option on the ribbon (Fig. 3.).

Integration of CodeTwo Exchange Rules with Motomo
Fig. 3. Inserting a link in the signature editor.

  1. In the Insert hyperlink window (Fig. 4.), specify the address of the target website and click Show email tracking parameters to access the URL tagging options.

Integration of CodeTwo Exchange Rules with Motomo - insert link
Fig. 4. Insert hyperlink window

  1. In the expanded window, choose Matomo as your tracking tool and insert the email tracking parameters of your choice (Fig. 5.). The parameters you set are automatically added to the URL address. When you are done, click ok to save changes.

ESIG for O365 integration with Matomo 4
Fig. 5. Inserting the email tracking parameters

View the results of your email signature campaigns in Matomo Analytics

All traffic obtained from the tagged links is visible in Matomo Analytics reports. Mind that the more URL tags you configure, the more data will be available in the Matomo reports. To access the reporting tools in Matomo, log in your Matomo account and go to Referrers > Campaigns in the left pane of the interface (Fig. 6.).

Motomo reporting tools
Fig. 6. Motomo reporting tools

You can find more information on analyzing reports in Matomo Analytics in the Matomo online documentation.

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