Customer story:
CodeTwo + KiK Textilien und Non-Food GmbH

Company description

KiK is a German retailer headquartered in Bönen, specializing in clothing and more. Founded in 1994, it currently has more than 4,000 stores spread over 14 European countries. The name KiK is an acronym for “Kunde ist König”, which is German for “Customer is King”. Their vision? KiK in every home.

Problem

For a well-established brand, it’s crucial to demonstrate excellence in every interaction with customers and business partners alike. Applying this principle to email communication, however, is easier said than done. And consistent email branding for a company like KiK is a must – every interaction via email is a chance to reinforce familiarity and loyalty towards the brand.

But imagine managing mailboxes of 29,000 employees who all send several hundred thousands of emails every day. How do you make sure that each company email conveys the same message and professionalism to your prospects?

Uniform email signatures are designed for this purpose. The problem is, KiK lacked means to fully control email signatures in Microsoft 365. For such a large team, manual email signature setup was out of the question, especially considering the various devices used to send emails. Fortunately, the solution was one Internet search away.

Solution

Daniel Biermann, Head of IT Operations at KiK, embarked on a quest to find a solution for their email branding management problem. When he discovered CodeTwo, he knew he had found the answer – and he wasn’t disappointed. “CodeTwo helped us manage signatures and branding on all devices”, he said.

With CodeTwo, KiK managed to get their branding right in every email. What initially seemed nearly impossible is now done with ease. Central management of all email branding, no user interaction needed, instant updates – now it’s all simple, thanks to CodeTwo. When asked about CodeTwo’s services, Daniel Biermann summed it up in one word: “Great”.

CodeTwo also helped KiK meet all their needs. Every email contains up-to-date contact information, company details and disclaimers, which also helps the company comply with, for example, German regulations related to electronic communication. The branding is professional and unified across all devices used to send emails. This success marks an important step towards KiK’s vision of being in every home.