Email tracking parameters added to hyperlinks
If you use hyperlinks in your signature and they point to resources on your website, you can tag them with special parameters to collect useful data for analysis. To make the tagging process quicker and easier, we added the Email tracking parameters section to the Insert hyperlink feature. Depending on the tracking platform you choose for data analysis, the parameters will be automatically adjusted to support Google Analytics, Woopra or Matomo (formerly Piwik) standards.
This functionality is great for tracking results of email marketing campaigns.
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For other advice on email signature related topics please visit mail-signatures.com.
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