Knowing how satisfied your customers are is very important. If your customers are not satisfied with the services you offer – you need to rethink and redesign your customer relation strategy. If their satisfaction is high, you need to ensure it remains that way. Opinions customers send on their own via email or post on social media are valuable, but, if you look at the big picture, rather rare in comparison with the number of all customers you serve. That is why we decided to provide you with an easy and effective way to check how your customers rate their experience.
When you first think of email marketing, newsletters and marketing automation are probably the first ideas that come to your mind. What marketers often forget, is that these two pretty obvious associations are not the only options here. Another great way of promoting your products and brand by email, are certainly centrally managed email signatures. Since email footers can contain branding and marketing banners, taking full control of what is stamped in employees’ signatures is a marketing opportunity no company should miss.
Wise marketers, however, not only run marketing campaigns, but also collect proper web analytics data to judge how their campaigns perform. This is usually the key to adjusting the marketing efforts and making them more effective in the future. In this article, I will show you how to use Google Analytics (currently the most widely used web analytics platform) for tracking your email signature marketing campaigns. I will use CodeTwo Exchange Rules for creating a company-wide email signature on Exchange Server and Google custom campaign parameters, for tagging the links used in it. I will also show you how to access the statistical information collected by means of the URL tags in the Google Analytics interface. Let’s cut to the chase then!
Our email signature and disclaimer management tools have been just updated. The newest versions bring some major bug fixes as well as significant improvements to the built-in Rules Tester and the editor.
Additionally, we’re excited to announce that CodeTwo Exchange Rules Pro is now compatible with Exchange 2016!
NOTE: A standard version of CodeTwo Exchange Rules dedicated for Exchange 2016 server is coming out soon.
Taking into account the fact that email signatures are an important part of any business visual identity, it seems to be crucial to prepare them in a professional way. Perhaps in most organizations, email signatures are managed by administrators as only they have appropriate rights to provide any changes on the server e.g. setting up transport rules. However, what if they prefer to delegate this part of their duties to someone else, namely a marketing representative?
Our email signature management tools for Microsoft Exchange, the family of CodeTwo Exchange Rules and CodeTwo Exchange Rules Pro products, have just been equipped with a feature that admins of hybrid environments (Office 365 with Exchange on-premises) will find very helpful.
Starting with the latest release, CodeTwo Exchange Rules programs can be easily deployed in hybrids environments with the centralized mail transport option enabled. In this configuration, CodeTwo Exchange Rules can automatically process any mail traveling through your on-premises Exchange. Thanks to a new setting in the CodeTwo Exchange Rules’ Sent Items Update service, all of those emails can also be updated in users’ Sent Items folders to feature the added email signatures.
To update your deployment of CodeTwo Exchange Rules to the latest version, download the installer for you program using one of the below links, and run it on top of all CodeTwo Exchange Rules installations in your organization.
You are eligible for a free update to this version of CodeTwo Exchange Rules, if the first digit of the version you are licensed for matches the first digit of the respective version linked below.
We have just released updates to 3 applications from our CodeTwo Exchange Rules product family and CodeTwo Exchange Rules Pro. The current release brings a number of fixes and significant improvements to our email signatures and disclaimiers management software for Exchange Server. The most important changes include: the brand new HTML template editor engine and the new Social link functionality. Our developers also took care of some minor bugs users have reported recently.
Among the new features, there’s one we’re particularly happy to deliver to our users, namely:
Processing encrypted and digitally signed emails
For most Exchange veterans the title probably says it all. But in case anyone is still confused – starting with version 2.2.1, CodeTwo Exchange Rules PRO allows for applying several actions to encrypted and digitally signed messages either directly or by wrapping them in an envelope of a new email. Thanks to adding the new Secure message type criteria, our application now also allows for excluding encrypted and digitally signed emails from processing, as well as doing the opposite: creating dedicated rules for these special message types.
One scenario where the new feature may come in useful is stamping encrypted emails with disclaimers.
One of the secrets of leading a happy and stress-free life is keeping personal and professional matters completely separate. When you punch out, that should be it – no more work-related stuff. This way you can recharge and clear your head, instead of stressing out about your job (thus increasing the likelihood of a burnout). Question is, how to make this work, when your mobile phone keeps downloading work emails 24/7?