In times of economic crisis many businesses are forced to adapt to new challenges. While some financial cuts are unavoidable, organizations also need to make new investments to stay competitive and grow. Emails are the core of business communication, and it turns out that with the right tools they can become a powerful marketing channel to help organizations cope with a recession.

The title of Best Overall Email Marketing Company at the 2024 MarTech Breakthrough Awards goes to CodeTwo! An independent panel of experts appreciated the multifaceted excellence and innovations in the area of email marketing brought to our customers by CodeTwo Email Signatures 365.

On July 1, 2014 Canada will introduce the so called Canada’s Anti-Spam Legislation (CASL) – a broad set of strict regulations designed to protect Canadians against electronic communication abuses such as various types of spam, malicious software, data harvesting, promotion of products and services using misleading information and, quote: “any other current and future internet and wireless telecommunication threats prohibited by Canada's anti-spam legislation” . The measures required by CASL go far beyond adding a small-print ‘unsubscribe’ link to newsletters. Failing to include them even once may result in receiving a fine of up to $1 million (for individuals) or $10 million (for businesses), and since the law applies to everyone sending electronic messages to Canada, it’s high time for businesses around the world to start adjusting.

As all marketers know, eye-catching images are sometimes more than compelling words. Keeping this in mind, our Marketing team prepared something special for CodeTwo Exchange Rules Pro users. Once you are in the Template Editor in HTML preview, click on the Picture icon on the ribbon, select From Image Library ... and enjoy a brand new collection of various icons and labels that are designed to help you attract attention of your email recipients. Below I present how to open the Image Library: The program's library offers images that can be used for many purposes: - as auto-replies, when, e.g., a staff member is away or to confirm that you have received a client's message; - to stress an important information enclosed to your e-mail, such as a legal disclaimer. - to promote products and spread the word of the hot seasonal offers. And the last point probably draws your attention the most, since such a simple image added to your email may visibly increase your sales or website traffic. People get hundreds of emails every day. If they open them, it is a half of success, but then they just quickly scan its content. A vibrant image can be most likely to attract their attention rather than just a plain text or big aggressive font, usually associated with a typical spam. Besides, a stylish graphic added to you e-mail looks more neat and professionally. To illustrate this theory, look below to compare a standard advertising e-mail with the one prepared in CodeTwo Exchange Rules Pro HTML editor, with a use of its reach library of images. A plain commercial e-mail with text links: An e-mail prepared in CodeTwo Exchange Rules Pro with a clickable graphic: Using the image library provided with CodeTwo Exchange Rules Pro you can freely create beautiful email signatures with your contact details, logos and photos, as well as promotional banners, visual hyperlinks, greeting e-cards, random citations and professional autoresponders. See the new Image Library Manager below: To make CodeTwo Exchange Rules Pro even a more useful marketing tool, the program enables you to set time frames for each individual campaign. The function can be found in the Options Tab and it is called Rule Date Range. As you can see below, there are a few fields that you can complete according to your plan and then be sure that all promotional banners are sent in a right time Since an e-mail is now one of the most popular means of business communication, the way you manage your correspondence gives a picture of your service quality. Do not let your company stay behind the technology wave. Equip yourself with a multi-functional program that has been created to let you administrate your e-mail in a professional way.

CodeTwo Exchange Rules Pro is a powerful and user-friendly tool for Exchange organizations. It was designed to help admins with their everyday tasks related to email flow control and signature management. The role-based access to certain rules and features of the program makes it also possible to delegate specific tasks to different departments or employees, such as marketing, information security officer, data protection officer, etc. That way, the program can also be used to run marketing campaigns or ensure compliance with the company’s procedures and legal regulations. Let’s have a look at how a typical day might look like at a company where CodeTwo Exchange Rules Pro is deployed.